You already know marketing is one of the cornerstones of your small business, but there are many challenges involved. With so many media outlets these days, even figuring out where to start can be extremely confusing. And marketing isn’t just about “generating leads”— you need a steady stream of … [Read more...]
FREE Training Series: The Busy Entrepreneur’s Guide To Business Success
Wearing all (or most) of the “hats” in your business can create some unique challenges. In a typical day, chances are you’re responsible for more than most people can realistically do in 8 or even 12 hours. Do you find yourself struggling to… Generate leads and revenue? Manage or secure … [Read more...]
3 Tips For Writing Like A Pro – Even If You Don’t Know What You’re Doing!
Developing high quality content is a critical component to being successful with your marketing efforts. At the very least you need to decide what to say on your business card and on your website. If you decide to blog you’ve got to figure out what to write there, and participating in social … [Read more...]
Marketing a Small Business in 2012: Free Coffee Break Advice
PRESS RELEASE Sydni Craig-Hart, founder of Smart Simple Marketing, announced that they will be hosting weekly expert conversations with professionals who will help small business owners implement simple, profitable marketing strategies in 2012. These "Take 10" ten minute coffee breaks will be … [Read more...]
Simple Tips to Steadily Increase Your Profits (SSMS Episode 77)
[display_podcast] To get profitable results, your marketing doesn't have to be perfect. But it DOES have to be consistent! With simple, consistent action each day and each week you’ll find yourself steadily achieving your business goals and increasing your income. In this week’s episode I share … [Read more...]
3 Keys to Creating a Profit Plan That Makes You Money (SSMS Episode 74)
Without a solid marketing plan, it's going to be more difficult than necessary for you to achieve your goals. I imagine you are part of the SSM community because you want to avoid that unnecessary frustration. So, in this week’s article, I share some specific points to consider so you can beef up … [Read more...]
Social Media Mistakes You Should Avoid
Social media is becoming more and more of an essential tool for businesses of all sizes. But unfortunately, due to the newness of the medium and a lot of accompanying misleading hype, many businesses are led astray. Either due to their own misguided social media attempts or using bad advice from … [Read more...]
3 Keys to Getting Your Prospects to Hire You
You've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them. So, the point of your marketing message is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems. But if you … [Read more...]
How to Find Out EXACTLY Where You Should Be Promoting Your Business
I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that … [Read more...]
Find the Best Marketing Strategies for YOUR Business
Marketing your business is not a one-time event. Rather, it is an ongoing process that you execute repeatedly to present your solutions to those that are already looking for them. To do this easily and effectively, you need a plan to follow each day, each week and each month in order to create … [Read more...]
