Whether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you … [Read more...]
Speak Your Client’s Language and Keep Your Pipeline Full
If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for … [Read more...]
Three Affordable Marketing Ideas You Can Implement Today
I get it. You need some affordable marketing ideas you can implement without laying out a lot of cash. But how can you consider even affordable marketing ideas when the budget's tight, your client base is small and you're not quite so confident in your marketing skills? Affordable marketing is … [Read more...]
The No-Cost Way to Market Your Business and Grow Your Income
Whether you're in start-up mode or an established business owner experiencing a cash crunch, you may find yourself without as much capital as you'd like to spend on marketing your business. That may be your reality, but that is no excuse for not marketing your services. The only way you’re going … [Read more...]
Use Teleseminars and Webinars to Boost Your Profits
Hosting virtual events such as teleseminars (essentially a conference call) and webinars (which is basically a PowerPoint presentation delivered via the Internet) are a great way to boost your business. They are both easy and highly effective tools to create more visibility and new profit streams … [Read more...]
How To Earn More Profit From Your Existing Clients (SSMS Episode 30)
Earn more profits without prospecting for new clients! Upselling and affiliate marketing both give you opportunities to authentically sell more to the people you’ve worked with in the past. Learn a few important secrets to the art of upselling. … [Read more...]
An Easy Way To Successfully Break Into Public Speaking (SSMS Episode 27)
Interested in public speaking but totally intimidated? Participating as a panelist can help! Find out how to create exposure, get feedback from your market and develop powerful partnerships by being on a panel. … [Read more...]
