Wouldn’t it be terrific to have clients coming to you who already know how great you are? When you setup a referral magnet, you’ll be able to get new business from the contacts of your already satisfied clients. In this week’s episode, I share six steps that you can implement NOW in order to … [Read more...]
How to Become a Referral Magnet (SSMS Episode 68)
Who wouldn’t love to have a stream of new clients coming in who are pre- qualified to love your services? When you take the time to build a referral based business, you’ll continually have new prospects coming your way who have heard how great you are from their friends and business associates. In … [Read more...]
Six Steps to Creating a Referral-Based Business
Doesn’t it feel great to pass along the word about your favorite restaurant or tell someone about a terrific book you can read? You can make it easy for your clients and colleagues to do the same for your services. When you do great work for your clients, they are just as excited to tell others … [Read more...]
Easy Video Marketing Tips You Can Use Right Now
I'll be the first to admit it. When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! ("What will I talk about?" "Don't I need a lot of equipment?" "I've got to get cute every time I shoot a video!!") As I worked … [Read more...]
A Super Simple Guide to Podcasting
According to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast. So there's a high likelihood that a fair number of your … [Read more...]
3 Time Tested Online Marketing Strategies
Creating visibility for your business online can seem like a daunting task. There are many different options to choose from and you’ll likely find yourself in “analysis paralysis" if you try them all at one. That said you simply can’t ignore having an effective strategy for marketing your … [Read more...]
A Marketing Strategy That Always Gets New Clients (SSMS Episode 58)
Getting new clients is as simple as finding where they are and offering your solutions. And there’s no better way to do that than to attend live events. Conferences, seminars and events are a terrific way to get in front of your target audience and introduce your business. If you’re not attending … [Read more...]
3 Keys to Getting Your Prospects to Hire You
You've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them. So, the point of your marketing message is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems. But if you … [Read more...]
Use Ideal Strategies to Get More Ideal Clients (SSMS Episode 54)
Choosing the right marketing strategies can make the difference between a struggling business and a thriving business. In this week’s article, I’ll show you how to discover the best marketing techniques for your ideal clients AND share a proven technique that I’ve personally used to increase my … [Read more...]
Focus on the Transformation and Get More Clients
When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t. In reality, they … [Read more...]
