Wil and I were hanging out at the beach yesterday and though I was resting and enjoying the afternoon sunshine, I learned a very important marketing lesson that I wanted to share with you. Check it out: How can you apply this lesson to your business? Share your thoughts with me below. … [Read more...]
A Marketing Recipe That Is Guaranteed to Succeed (SSMS Episode 82)
[display_podcast] A lot of folks marketing "strategy" is throwing stuff out into the world and seeing what sticks. Some jump from idea to idea, concept to concept and never make any progress. To me, marketing is like cooking (which I LOVE) and to create real success in your business you need to … [Read more...]
Best Apps for Optimizing Your Facebook Fan Page
If you're using Facebook Business Pages to drive traffic to your website (which should be the goal of the page), you're likely quite interested in keeping up with the latest and greatest applications to help you get the most of out of this tool. My friend Kristine Maveus-Evenson, President of … [Read more...]
How to Network for Dollars
Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you? If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business. … [Read more...]
4 Steps to Powerful Subject Lines That Get Results
Your subject line can make or break your email marketing efforts. With the right subject line, you’ll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the … [Read more...]
Simple Tracking Tips for Better Marketing Results
If you want to get the best results from your marketing efforts, you’ve got to be strategic in your approach. Choosing the right strategies for your business starts with selecting techniques that fit your goals and the solutions your ideal prospects are looking for. Then you need to IMPLEMENT those … [Read more...]
How to Use Video to Build Relationships with Your Ideal Prospects (SSMS Episode 66)
How often have you viewed a great business video and thought – “I wish I could do that”? You can! In this week’s episode I show you just how easy it is to implement video marketing into marketing your business. From the simple tech tools to sources of content, I share the 5 simple steps you need to … [Read more...]
Easy Video Marketing Tips You Can Use Right Now
I'll be the first to admit it. When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! ("What will I talk about?" "Don't I need a lot of equipment?" "I've got to get cute every time I shoot a video!!") As I worked … [Read more...]
Use Your Voice to Attract More Ideal Clients (SSMS Episode 65)
Want to gain more visibility online and connect with LOTS of ideal prospects? Try podcasting! Some service professionals shy away from marketing technique, but it’s actually an easy “push button” way to share your solutions and expertise. Plus, letting your audience hear your voice allows them to … [Read more...]
A Super Simple Guide to Podcasting
According to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast. So there's a high likelihood that a fair number of your … [Read more...]
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