There's one simple, inexpensive and reliable way to develop a relationship with your audience that will lead to more sales. By growing an email marketing list you can stay in touch with your target market and turn interested traffic into eager buyers. In this week's article you'll learn how to … [Read more...]
Growing Your Email Marketing List to Build Trust and Increase Profits
A smart, simple way to engage ideal prospects is to leverage email marketing. Why? There are so many great reasons, not limited to the fact that: Most everyone has an email address. You can schedule your messages in advance. You can personalize your messages and really use the content … [Read more...]
3 Time Tested Online Marketing Strategies
Creating visibility for your business online can seem like a daunting task. There are many different options to choose from and you’ll likely find yourself in “analysis paralysis" if you try them all at one. That said you simply can’t ignore having an effective strategy for marketing your … [Read more...]
Make It Easy for Them to Say YES! (SSMS Episode 57)
Unless you clearly present the next step for your prospects, they won’t know what to do or how to get access to the benefits of what you have to offer. In this week’s podcast, you’ll learn three important ways that you can encourage your prospects to take the next step and turn your marketing … [Read more...]
Deliver Your Marketing Messages With Maximum Impact (SSMS Episode 56)
Did you know that the way that you package your marketing messages can make a big difference in whether or not those messages get through? Understanding your audience and presenting your message in a variety of ways can help you connect with more of your ideal clients. In this week's podcast I share … [Read more...]
Top 5 Reasons Why Social Media is an Essential Tool
Social media – it’s one of the most overhyped words in online marketing – so much so that many service professionals have thrown the baby out with the bath water and given up. However, when you learn to use social media consistently and correctly it can be a great boon to your business. Here are … [Read more...]
How To Understand What Your Clients REALLY Want (SSMS Episode 55)
Do you understand what your clients need from you? Are you sure? The only way to create services, packages and programs that meet their needs is to understand those needs completely. In this week's podcast, I'm sharing three top strategies for getting to know the needs of your clients so you know … [Read more...]
How to Find Out EXACTLY Where You Should Be Promoting Your Business
I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that … [Read more...]
Find the Best Marketing Strategies for YOUR Business
Marketing your business is not a one-time event. Rather, it is an ongoing process that you execute repeatedly to present your solutions to those that are already looking for them. To do this easily and effectively, you need a plan to follow each day, each week and each month in order to create … [Read more...]
Focus on the Transformation and Get More Clients
When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t. In reality, they … [Read more...]
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