Blogging about your business is by far one of the best strategies for driving traffic to your website, educating your target market and connecting with ideal prospects. However it's important to think about setting realistic expectation for your readers, as well as protecting your business … [Read more...]
Old Marketing Methods That Get You New Clients
Whether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you … [Read more...]
Use Success Stories to Sell Your Services
As a service professional, an important element of your marketing strategy is to highlight why you are THE premier solutions provider for your target market. When you showcase your expertise and how others' lives and business have improved because of working with you, your services and products will … [Read more...]
Marketing a Service Business with No Marketing Budget
Marketing a service business will inquire an investment of your time and financial resources. What if you don't have a lot of money to spend on marketing? Now what? Does that mean you simply cannot market your service business and your only hope is waiting on the sidelines for someone to hire you? … [Read more...]
3 Keys to Providing the Right Solutions For Your Clients’ Needs
Successful service professionals know that they are problem solvers for their clients. Positioning yourself as a problem solver helps your clients instantly see how working with you will make a difference in their life and/or business. It can also help your unique business stand out in the market. … [Read more...]
Speak Your Client’s Language and Keep Your Pipeline Full
If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for … [Read more...]
How to Never Run Out of Clients (SSMS Episode 45)
Do you ever wonder why some service providers in your industry seem to have a wildly successful business while you are struggling along just trying to make ends meet? It's not likely that the star players in your industry are any smarter, better educated or better connected than you are. Their … [Read more...]
The Biggest Mistake in Your Marketing Plan
To market your business and to do it effectively, you need a marketing plan. Trying to just jump in and implement strategies as they come might seem like a carefree way to handle your marketing, but doing so will never create highly profitable results in your business. For a marketing plan to … [Read more...]
Get More Done In Less Time (SSMS Episode 44)
Do you ever feel like you’re spinning your wheels with the marketing of your business? I have found time and again that tweaking your daily habits can make all the difference in how much you get done each day, which directly effects how close you can get to your goals. In this week’s podcast, I … [Read more...]
Three Practical Marketing Solutions You Can Use NOW
Practical marketing solutions are necessary to build a successful business. As a solopreneur, you don't have a full-fledged marketing department at your disposal. You need some practical marketing solutions to grow your business without exhausting all of your time or money. Practical marketing … [Read more...]
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