Clarity about what you want in your business is absolutely priceless. If you've ever been stopped dead in your tracks because you don't know what to do first or where to go, you can appreciate that. Knowing what you want to accomplish, even if you have no idea how to get there, is the first step on … [Read more...]
Enroll Your Next Client Within Days
If you entered a contest that challenged you to enroll one new client next week, how would you go about doing so? Imagine that the stakes are VERY HIGH. The prize, $100,000 if you could just get one new client to work with you in your business. Would $100,000 be enough to get you excited about … [Read more...]
3 Keys to Creating a Profit Plan That Makes You Money (SSMS Episode 74)
Without a solid marketing plan, it's going to be more difficult than necessary for you to achieve your goals. I imagine you are part of the SSM community because you want to avoid that unnecessary frustration. So, in this week’s article, I share some specific points to consider so you can beef up … [Read more...]
How to Create a Marketing Plan to Meet Your Goals
As you think back over the last year of your business, are you pleased with your results? I hope so. I am proud of what you accomplished and you should be too! Are there some goals that you didn’t quite reach? If so, you’re not alone! Being goal oriented and stretching yourself is part of being an … [Read more...]
4 Keys to a Successful End of Year Review
Entrepreneurs generally have a lot in common. We’re passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit. Another thing we have in common is a bad habit of focusing on what went wrong. We often … [Read more...]
3 Steps to a Profitable 2012 (SSMS Episode 72)
Many service professionals wait until January 1st to start thinking about what they want to accomplish in the new year. However, smart entrepreneurs create their strategic plan MUCH earlier. Like...NOW! Right NOW is the perfect time to start setting goals for the next year before your time gets … [Read more...]
How to Map Out A Simple Plan to Reach Your Goals in 2012
As we approach the end of the year, NOW is the perfect time to take a look back at the last 12 months and take stock of what's working and what's not working in your business. Were you thrilled by your success or disappointed in your business? What were your greatest successes? What aspects of your … [Read more...]
Simple Tracking Tips for Better Marketing Results
If you want to get the best results from your marketing efforts, you’ve got to be strategic in your approach. Choosing the right strategies for your business starts with selecting techniques that fit your goals and the solutions your ideal prospects are looking for. Then you need to IMPLEMENT those … [Read more...]
How To Understand What Your Clients REALLY Want (SSMS Episode 55)
Do you understand what your clients need from you? Are you sure? The only way to create services, packages and programs that meet their needs is to understand those needs completely. In this week's podcast, I'm sharing three top strategies for getting to know the needs of your clients so you know … [Read more...]
How to Find Out EXACTLY Where You Should Be Promoting Your Business
I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that … [Read more...]
