Blogging about your business is by far one of the best strategies for driving traffic to your website, educating your target market and connecting with ideal prospects. However it's important to think about setting realistic expectation for your readers, as well as protecting your business … [Read more...]
Networking Tips for Introverts – 6 Easy Steps
Let's face it. Not everyone loves networking. For some the very thought makes them queasy. Yet, inherently, most service professionals know that effective networking is often the fastest path to generating more cash for their business. So if you are on of those who would rather do yourself … [Read more...]
Marketing a Service Business with No Marketing Budget
Marketing a service business will inquire an investment of your time and financial resources. What if you don't have a lot of money to spend on marketing? Now what? Does that mean you simply cannot market your service business and your only hope is waiting on the sidelines for someone to hire you? … [Read more...]
5 Proven Steps to Creating Products Your Clients Want to Buy
An information product (info product) is just that - bundled information on a specific topic. Instead of working with a client in a coaching, consulting or similar setting, you are documenting your expertise and providing it to them in a self-study format. An info product can be a checklist, a cheat … [Read more...]
Step-by-Step Social Media for Busy Entrepreneurs
It isn't rocket science, but for a lot of small businesses, a simple step-by-step social media plan seems difficult to create. Yet, developing one takes all the intimidation and guess work out of using this popular tool for business marketing. If you've been holding off on using social media … [Read more...]
3 Simple Secrets to Attracting Ideal Clients Using Social Media (SSMS Episode 22)
Is the time you spend marketing your business through social media actually attracting ideal clients to your door? Despite the massive popularity of social media, some service professionals struggle to create visibility for their small business and attract high quality leads. Such does not have to … [Read more...]
Social Networking for Business: Are You Doing What’s Right for Yours?
The BIG 3: Facebook, Twitter and LinkedIn. Everybody who's anybody has a profile in each. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page You HAVE to be on Twitter You HAVE to join LinkedIn and participate in groups But, do you … [Read more...]
Resources for Developing Your Social Media Brand
Having a consistent brand across ALL of your marketing materials is critical to conveying a clear message to your audience. This includes the look and feel of your social media profiles. Social media is one of the easiest ways to connect with ideal clients in en-masse and you'll do well to … [Read more...]
Use Social Media To Attract Ideal Clients
Social media is everywhere - it cannot be ignored. The most popular networks for small business owners are: Facebook, Twitter and LinkedIn. Chances are that you have a profile in each of these and strive to be pretty active. But is your activity leading to productivity? Being active in … [Read more...]
Choose Specific Marketing Strategies for Specific Results
Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently - each day, each week and each month to grow your business and attract a steady stream … [Read more...]
