Have you ever heard a marketing consultant tell you that you need to identify your ideal client profile? (Heck, you've probably heard me say it a few times if you've been hanging out at ProfitableSpa for any length of time). Most folks start thinking about demographics: age, education, income … [Read more...]
3 Ways to Encourage Referrals to Your Spa or Salon
A solid referral campaign is the most powerful - and least expensive - marketing tool you have at your disposal. An analysis of 500 salons showed that less than 3% have a defined referral program yet 80% of salon owners say they get most of their clients by referral. Join the minority! Use the … [Read more...]
Profitable Marketing Lessons From the Beach
Wil and I were hanging out at the beach yesterday and though I was resting and enjoying the afternoon sunshine, I learned a very important marketing lesson that I wanted to share with you. Check it out: How can you apply this lesson to your business? Share your thoughts with me below. … [Read more...]
How To Create A Solutions-Based Business
Ouch, I’m in pain over here! It doesn’t matter who you are or what you do. If you can solve my problem, I will happily give you my time and money. We each have a pain that needs healing, an itch that needs scratching, or a problem that needs a solution. And we're on the hunt for that … [Read more...]
3 Tips For Writing Like A Pro – Even If You Don’t Know What You’re Doing!
Developing high quality content is a critical component to being successful with your marketing efforts. At the very least you need to decide what to say on your business card and on your website. If you decide to blog you’ve got to figure out what to write there, and participating in social … [Read more...]
How to Network for Dollars
Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you? If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business. … [Read more...]
A Simple Analysis That Defeats Marketing Paralysis – Part 3 of 3
You've likely heard me say, "marketing is simply a matter of sharing solutions with people who are already looking for them." To get the results you're looking for (more clients, more income, more visibility, etc.) you must also market consistently. I understand that it can be overwhelming trying … [Read more...]
Getting Your Prospects to Buy What You’re Selling
Simply click the play button to watch my video tips for you: Take Action Notes: … [Read more...]
Four Steps to Better Marketing Habits (SSMS Episode 79)
[display_podcast] If you're having trouble finding the time and energy to market your business, it may be your habits are to blame! You can't grow your business if you aren't marketing consistently and putting yourself in front of people who are already looking for your solutions. And you can't … [Read more...]
How to Change Your Bad Marketing Habits for Good
It's time to be honest! Are you really spending the time you need each day on growing your business? Or are you getting distracted with time wasters like surfing the Internet, hanging out on Facebook or other busywork that isn't leading to profits? If your time management and productivity habits … [Read more...]
