You've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them. So, the point of your marketing message is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems. But if you … [Read more...]
Top 5 Reasons Why Social Media is an Essential Tool
Social media – it’s one of the most overhyped words in online marketing – so much so that many service professionals have thrown the baby out with the bath water and given up. However, when you learn to use social media consistently and correctly it can be a great boon to your business. Here are … [Read more...]
Networking Tips for Introverts – 6 Easy Steps
Let's face it. Not everyone loves networking. For some the very thought makes them queasy. Yet, inherently, most service professionals know that effective networking is often the fastest path to generating more cash for their business. So if you are on of those who would rather do yourself … [Read more...]
Three Affordable Marketing Ideas You Can Implement Today
I get it. You need some affordable marketing ideas you can implement without laying out a lot of cash. But how can you consider even affordable marketing ideas when the budget's tight, your client base is small and you're not quite so confident in your marketing skills? Affordable marketing is … [Read more...]
The No-Cost Way to Market Your Business and Grow Your Income
Whether you're in start-up mode or an established business owner experiencing a cash crunch, you may find yourself without as much capital as you'd like to spend on marketing your business. That may be your reality, but that is no excuse for not marketing your services. The only way you’re going … [Read more...]
How to Start A Successful Coaching/Consulting Business – FREE No Opt-In Report!
If you are looking to start a coaching or consulting business, or if you've been in business for a while and want to make sure you've got the basics covered, I have JUST the resource for you! My good friend Kathleen Gage, The Street Smarts Marketer, has prepared a content-rich special report on … [Read more...]
Reinventing the Business Card – How To Optimize Yours To Attract More Clients
We all collect business cards. When you're out networking and meeting people, you get their business card and you give them yours. Then you get home or back to the office, you put their business card in a nice little pile and often never look at it again unless you need something, right? How can … [Read more...]
Strengthen Relationships and Attract More Clients With A Personal Note
Getting anything "good" in the mail these days is a challenge. Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at. Think about the last time you actually received a greeting card or personal handwritten note in the mail. … [Read more...]
Attend Live Events and Attract More Clients
One of the best strategies you can implement to have a successful business is attending live events, both to further your professional development and to connect with ideal prospects. Doing so will allow you to stay abreast of current trends in your industry, to connect with like minded … [Read more...]
Choose Specific Marketing Strategies for Specific Results
Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently - each day, each week and each month to grow your business and attract a steady stream … [Read more...]
