When you’re out networking, attending a seminar or otherwise meeting new people and are asked, “What do you do?” how do you respond? Do you label yourself? (i.e. "I am an Interior Designer", "...Financial Planner" or "...Virtual Assistant".) What happens next? The person you're speaking to … [Read more...]
Stand Out and Stay Top of Mind Using Good Old Fashioned Snail Mail (SSMS Episode 17)
Looking for a simple way to set yourself apart from the other service providers in your industry? And to stay top of mind with prospects, clients and referral partners? Online marketing strategies are highly effective and can work well for this purpose. But nothing grabs someone's attention like … [Read more...]
How to Eliminate Marketing Overwhelm
Are you confused by the "noise" of all the different strategies available to market your business? You may hear one “expert” saying you HAVE to do social media or else you can’t have a thriving business. Someone else is saying that you HAVE to do pay-per-click advertising to drive traffic to your … [Read more...]
How to Turn Your Vacation into a Profit Boosting Opportunity
As the year starts to wind down, perhaps you're starting to think about taking a well-deserved break. Maybe you're planning a vacation or a holiday getaway to visit family. Whatever the case, consider how you can use the opportunity to create more exposure for your business. Nothing can … [Read more...]
How to Attract More Ideal Clients When Networking (SSMS Episode #14)
Networking. Perhaps you love it. Perhaps you hate it! Regardless of whichever category you fall into, it is by far one of the top marketing strategies for a small business owner. So how do you use this strategy effectively to attract more clients and create more opportunities, even if you're not … [Read more...]
3 Simple Ways to Create a Steady Stream of Referral Clients
Wouldn't you love to receive a phone message or an email like this? "Hi [fname], my friend Jane gave me your number. You've been helping her with ________ and I've been having a similar problem. She's really enjoyed working with you and has been raving about the results. I'd like to hire … [Read more...]
Tell Me Your Story – Your Favorite Networking Experience
Meeting like-minded professionals and starting new relationships while attending events, conferences and workshops has been one of the most effective ways I've created exposure for my business. Perhaps the same has been true for you. I'd love to hear your favorite success story about how … [Read more...]
How to Host Your Own Workshop to Attract Ideal Clients En-Masse and Boost Your Profits
As you consider which marketing strategies to pursue that fit your voice and your message, it's important to remember that offline marketing is just as powerful as having a strong online presence. In some cases it can even be more powerful. One way to position yourself as the expert and attract … [Read more...]
SSMS Episode #11 – I Hate To Break This To You…But What You Want Doesn’t Matter!
How different would your business be if every time you offered a product, program or service your ideal client jumped at the opportunity to work with you? How would you feel? And how would that make a difference in your life? It would be pretty awesome, right? I'll let you in on a secret. … [Read more...]
Reinventing the Business Card – How To Optimize Yours To Attract More Clients
We all collect business cards. When you're out networking and meeting people, you get their business card and you give them yours. Then you get home or back to the office, you put their business card in a nice little pile and often never look at it again unless you need something, right? How can … [Read more...]
