Let's face it. Not everyone loves networking. For some the very thought makes them queasy. Yet, inherently, most service professionals know that effective networking is often the fastest path to generating more cash for their business. So if you are on of those who would rather do yourself … [Read more...]
Old Marketing Methods That Get You New Clients
Whether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you … [Read more...]
The No-Cost Way to Market Your Business and Grow Your Income
Whether you're in start-up mode or an established business owner experiencing a cash crunch, you may find yourself without as much capital as you'd like to spend on marketing your business. That may be your reality, but that is no excuse for not marketing your services. The only way you’re going … [Read more...]
How To Host a Successful Meetup
Meetup.com is one of my favorite marketing resources for many reasons. Perusing the various groups listed on the site will allow you to locate a specific demographic of people who are interested in specific topics. Not only can you join and interact with the groups online you can actually "meet up" … [Read more...]
Grow Your Business With These 4 Keys to a Winning Workshop
Offline marketing is sometimes ignored by solo service professionals – but it shouldn’t be! By holding workshops and in-person appearances in your local area, you can increase your income, raise your public profile, and build a foundation for a stronger business in the future. In addition, you help … [Read more...]
3 Easy Strategies for Connecting With Ideal Clients (SSMS Episode 35)
The fact is a LOT of solo service professionals struggle to fill their practice with clients and keep a full pipeline of prospects. If this has been a challenge for you, I have good news. You CAN breakthrough the barriers keeping you from enrolling ideal clients into your business! Listen in to … [Read more...]
Marketing to Your Ideal Clients Made Easy
Many service professionals get overwhelmed with the idea of marketing themselves. Marketing is simply a matter of sharing solutions in an appealing way with people who are already looking for them. This becomes infinitely easier when you know exactly who you are marketing to – your ideal client. … [Read more...]
5 Simple Steps to Creating Profitable Partnerships and Joint Ventures
Even though you’re a solo service professional, you don’t have to go it alone when it comes to building your business. Partnering with other service professionals that serve the same market in a different way can really pay off. For example, if you’re a professional organizer, you’re probably … [Read more...]
Social Networking for Business: Are You Doing What’s Right for Yours?
The BIG 3: Facebook, Twitter and LinkedIn. Everybody who's anybody has a profile in each. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page You HAVE to be on Twitter You HAVE to join LinkedIn and participate in groups But, do you … [Read more...]
Attract Ideal Clients En-Masse With Public Speaking
Public speaking is one of the most effective ways to connect with ideal prospects for your service business. Even if you’re not entirely comfortable talking in front of a crowd, it would serve you well to add this strategy to your marketing mix. Why? For one reason, it’s the fastest way to … [Read more...]
