Most of us have heard the phrase, "Perception is reality." And while it may mean different things to different people, it's really about how your limiting beliefs, self-doubt and negative thoughts all play a part in your business. Even if you think these feelings are only tied to your … [Read more...]
SSMS Episode #12 – 3 Simple Steps to Implementing Your Marketing Plan
Do you know what you need to do to market your business? …But just can't seem to get in gear to get it done. If so, you're definitely not alone. I see this often with new clients who come to me stuck because they just can't seem to figure out how to get better results with their marketing. But … [Read more...]
A Simple Way To Educate Your Target Market and Attract More Clients
Article marketing is one of the very best ways to market your business and your services by sharing your expertise. By writing and submitting articles on a regular basis you are sharing your knowledge with your target audience and giving them a chance to get to know you and your work. Articles are … [Read more...]
How to Host Your Own Workshop to Attract Ideal Clients En-Masse and Boost Your Profits
As you consider which marketing strategies to pursue that fit your voice and your message, it's important to remember that offline marketing is just as powerful as having a strong online presence. In some cases it can even be more powerful. One way to position yourself as the expert and attract … [Read more...]
SSMS Episode #11 – I Hate To Break This To You…But What You Want Doesn’t Matter!
How different would your business be if every time you offered a product, program or service your ideal client jumped at the opportunity to work with you? How would you feel? And how would that make a difference in your life? It would be pretty awesome, right? I'll let you in on a secret. … [Read more...]
Using Simple (and Highly Effective) Email Marketing Strategies to Grow Your Business
The cornerstone of successful (i.e. profitable) email marketing strategy is having a responsive list. Many Internet marketing "gurus" talk about having a large number of subscribers and liken that as the link to their success. But when you're building a community within your target audience, it's … [Read more...]
Never Want to Run Out of Work? Market Consistently
Have you ever wondered how some business owners are busy all the time and have a steady stream of clients and others don't? Maybe you've even compared yourself to other businesses and thought, "How come they are getting all the new business and I'm not?" The answer is simpler than you … [Read more...]
SSMS Episode #10 – How To Create More Profits In Your Business While Taking Imperfect Action
It's all too easy for entrepreneurs to be stuck in their business and NOT take consistent action because of feeling like each step has to be "perfect". The truth is "perfect" (a term I use loosely) action doesn't create results. What DOES create results is taking consistent (even if imperfect) … [Read more...]
Market Research: A Critical Step for Business Success
Keeping in contact with your target audience is an essential piece of creating your marketing plan. By knowing exactly what's going on with your ideal clients and knowing what their challenges are, you can provide the solutions exactly when the need it. Sometimes the solutions you provide are … [Read more...]
Reinventing the Business Card – How To Optimize Yours To Attract More Clients
We all collect business cards. When you're out networking and meeting people, you get their business card and you give them yours. Then you get home or back to the office, you put their business card in a nice little pile and often never look at it again unless you need something, right? How can … [Read more...]
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