When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t. In reality, they … [Read more...]
Protect Your Readers and Yourself When Blogging
Blogging about your business is by far one of the best strategies for driving traffic to your website, educating your target market and connecting with ideal prospects. However it's important to think about setting realistic expectation for your readers, as well as protecting your business … [Read more...]
REFERRALS: 3 Easy Ways to Get More Clients
You've heard it said, "Ask and you shall receive.” This is NEVER truer then when it comes to asking for referrals. Many service professionals are hesitant to do this for a number of reasons. It might be because you are afraid of "bothering" the person you're speaking to, because you're worried about … [Read more...]
The Top 3 Strategies for Profitable Networking
One of the best ways to get your ideal clients interested in your solutions is very simple - talk to them about how you can solve their problems. You may already be telling people you know about what you do, but there is a lot more to talking to your target market than that. There are networking … [Read more...]
Networking Tips for Introverts – 6 Easy Steps
Let's face it. Not everyone loves networking. For some the very thought makes them queasy. Yet, inherently, most service professionals know that effective networking is often the fastest path to generating more cash for their business. So if you are on of those who would rather do yourself … [Read more...]
Old Marketing Methods That Get You New Clients
Whether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you … [Read more...]
Use Success Stories to Sell Your Services
As a service professional, an important element of your marketing strategy is to highlight why you are THE premier solutions provider for your target market. When you showcase your expertise and how others' lives and business have improved because of working with you, your services and products will … [Read more...]
Connect With Your Clients On Their Terms – And Increase Your Profits!
If you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you’ll be able to connect with them on a deeper level and show that you understand their problems. Some solo professionals struggle with … [Read more...]
Marketing a Service Business with No Marketing Budget
Marketing a service business will inquire an investment of your time and financial resources. What if you don't have a lot of money to spend on marketing? Now what? Does that mean you simply cannot market your service business and your only hope is waiting on the sidelines for someone to hire you? … [Read more...]
3 Keys to Providing the Right Solutions For Your Clients’ Needs
Successful service professionals know that they are problem solvers for their clients. Positioning yourself as a problem solver helps your clients instantly see how working with you will make a difference in their life and/or business. It can also help your unique business stand out in the market. … [Read more...]
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