Many of my clients come to me with preconceived ideas about what phrases they want their website to show up for on the search engines like Google. Sometimes they hand me a list, and say, “I want to be number one for these words, how much will it cost?”
Before jumping into that conversation, I always explain that we have to step back a little bit and look at the forest for what it is, rather than focusing on the trees. If you focus too hard on the trees, you’ll miss the big picture, and really waste your time and effort.
What is your competition? [Read more…]