Archive for February, 2012
Getting Your Prospects to Buy What You’re Selling
Simply click the play button to watch my video tips for you:
Take Action Notes: MORE
Networking For Profits (Even If You Hate Networking) – SSM “Take 10″ Episode #7
Networking For Profits (Even If You Hate Networking) – SSM Take 10 Episode #7 [ 13:42 ] Play Now | Play in Popup | Download (346)
Perhaps you love networking. Or not. Either way, it's a simple and highly effective way to create more profits in your business. Listen in as my friend Devora Zack, author of "Networking for People Who Hate Networking" and a veteran consultant shares her best networking tips. (She's been in business for 15 years and is 100% referral based!) Click on the play button above to listen in.
Take Away Tips: MORE
Fill Your Practice With Ideal Clients by Becoming the “Go To” Person
Simply click on the picture to watch my video tips for you:
Take Action Notes:
- To become known as the "go to" person for your ideal prospects, you have to show up EVERYWHERE.
- Networking is a big part of creating massive visibility. But networking is NOT about selling yourself or going to chamber mixers.
- Make networking fun by attending the events where your target market hangs out (such as a home & garden show, a car show, food and wine events - think outside the box).
- Be friendly, be approachable and relax!
- Get involved in the organizations gathering your people. Volunteer to be a greeter. Join a committee. Help plan an event.
- Another way to create visibility and credibility is to offer to contribute content. You can write an article for a newsletter or blog. Offer to help manage their social media presence. Whatever you can do to contribute (with attribution to your site of course)!
- Look for speaking opportunities. You can offer to do a 5 minute presentation, a teleseminar or a webinar. You could even introduce a keynote speaker or participate on a panel.
- Whatever you do, make sure you set aside time to follow up with ALL new contacts to deepen new relationships and learn more about the people you've met. Remember, your fortune is in the follow up! That's where the magic happens and you turn connections into clients.
How to Focus Your Marketing and Get More Clients
Simply click on the picture to watch my video tip for you:
Take Action Notes:
- Focus and consistency are keys to your success as an entrepreneur.
- You’ll get much better results with your marketing when you focus your efforts on ONE target market and ONE ideal client profile.
- If you’ve struggled with choosing a target market consider these points:
- With what group of people have you done your best work?
- What opportunities are currently available to you?
- What kind of clients do you want to fill your practice with?
- Keep in mind, your choice isn’t forever! Just choose based on the goals you have for your business right NOW (say for the next 30-60 days).
- There is no “right” or “wrong” choice. Just pick one and go with it! Remember, focus and consistency is the key to your success.
What target market are you focused on right now in your business? Let me know by leaving a comment below.
Get Clients Now – SSM “Take 10″ Episode #5
Your having a profitable service-based business isn't really based on the solutions you offer. It's based on your engaging clients to purchase those solutions on a consistent basis.
Whether you're a coach, consultant, interior designer, virtual assistant, or deliver some other service, the one thing we all have in common is that we need and want to keep a full pipeline of clients coming in the door.
So how do you do that? In this week's SSM "Take 10", I'm interviewing C.J. Hayden, San Francisco based business coach and best-selling author of "Get Clients Now" as she shares her take on how to easily get new clients. Check it out by clicking the PLAY button above.
Here are the 6 steps C.J. recommends: MORE
Make Money With Kindle – SSM “Take 10″ Episode #4
Make Money With Kindle - SSM “Take 10″ Episode #3 [ 13:09 ] Play Now | Play in Popup | Download (174)
Who hasn't purchased from (or at least heard of) Amazon.com? It's one of the most profitable, successful ecommerce sites in the world. More importantly, the site is now providing an opportunity for YOU to monetize your expertise, attract new clients and customers and create massive visibility for your work.
This week, I'm interviewing my friend, Kathleen Gage, The Street Smarts Marketer, on her insider tips to making your first Kindle product a best-seller overnight. Click the PLAY button to listen to the audio now!
Here's the nitty gritty: MORE
Tapping Into Your Marketing Power Zone for Better Results (SSMS Episode 81)
Tapping Into Your Marketing Power Zone for Better Results (SSMS Episode 81) [ 11:57 ] Play Now | Play in Popup | Download (148)
Stumbling into a marketing pitfall can happen even to the most seasoned entrepreneur. The key to avoiding these traps is knowledge. You must know what they are and where they are in order to keep your business out of harms way. Listen to this week's episode to learn 5 pitfalls to avoid as you strive to increase your success as a small business owner.

