Don’t Become a Victim of Disengagement

Engagement Matters Episode 38: How can you maintain your connection with people? It takes a conscientious effort of focus and practice. Think about the number of people you have met in a business setting over the past 7 months. With how many of them do you still keep in touch?

Learn how to keep a high level of engagement with prospects, clients and referral partners.

How to Pinpoint Your Prospects’ Pain Points

pain pointsKa-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!)

Six months later no one’s buying, and you end up disheartened, disillusioned, and broke.

What did you do wrong?

You failed to consider your prospects’ pain points.

Keep reading to learn:

  • Why you should never start a business without a problem in mind
  • How to tell the difference between a problem and a pain point
  • How to determine what’s causing your customers pain

Read more about How to Pinpoint Your Prospects’ Pain Points

Engagement Matters 22: Bridge the Gap for Your Prospects in 3 Ways

You are the expert that your prospects are eagerly searching for. This is true because your company was started because there was a need in the marketplace for the solutions that you offer.

Now, all you need to do is bridge the gap between the problems that your prospects struggle with and the products or services that you have created for them. They need you! Learn how to bridge the gap by watching this video.

Engagement Matters 21: How to Fill Your Money Pit by Following Up with Prospects

You can create an amazing referral based business if you add a follow up system to your marketing strategy. If you are not doing a great job at keeping your promises that you have made to your prospects, take a look at this video post. Start taking steps in the right direction to keep your marketing funnel full of leads, prospects, clients and income.

Engagement Matters 20: The Fortune is in the Follow Up

Heck yeah you are busy! One thing that you can never be too busy to do is Follow Up on leads, prospects and referral partners. What will happen if you fail to Follow Up? Soon, your busy life will no longer be busy at all. Your business will dry up. We have an easy Follow Up system that is designed for business owners who are lazy, disorganized or just plain forgetful.

Engagement Matters 17: How To Become An Engagement Juggernaut

Connecting with the right groups of people is important as an entrepreneur. Who are the people with whom you need to build relationships? They are prospects, clients and referral partners! See how you can become an engagement juggernaut by staying engaged with the groups of people who build your business.

Easily Attract Clients In Your Own Backyard

The power of the Internet affords many of us the opportunity to reach prospects and work with clients around the world. There’s a lot of value there, but that sometimes can cause one to forget that there are plenty of people right in their own backyard who (and are looking for) their products and services.

In this week’s video I share 3 simple suggestions that will help you to get clients in your own local area. It’s only 2:49 minutes, and you’ll learn some online and offline methods that you can easily implement in 2013

What will you implement in your business this year? Share your thoughts by leaving a comment below!

3 Keys to Getting Your Prospects to Hire You

hire meYou’ve heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them.  So, the point of your marketing messages is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems.

But if you aren’t clear on that step or don’t outline exactly what they should do to get that help, then you’re leaving your prospects hanging and leaving money on the table. If you want your marketing messages to have an impact, you need to carefully consider what you’d like them to do next, spell it out for them exactly and make it easy for them to do so. [Read more…]