Clients are the lifeblood of your business – without them you wouldn’t have a business! To keep them coming back, you need to cater to their needs. To effectively cater to those needs, learn everything you can about the client. Follow this three step formula to craft business-boosting offers: 1. … [Read more...]
Three Keys to a Successful Webinar That Gets You Clients
Webinars are a prime way to build your audience and establish trust, but there’s a right way and a wrong way to go about doing them. By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of … [Read more...]
5 Problems You Solve For Your Clients When They Walk in the Door
As a spa or salon owner, it's easy to fall into the trap of thinking your job is to provide services. It’s not! Your job is to SOLVE PROBLEMS. Your clients come to you looking for solutions, not services. A lot of the problems your clients need you to solve are emotional. Your client comes to you … [Read more...]
5 Ways to Grow Your Business with Evernote
If you’re anything like me, the minute you got your smartphone you were on the hunt for great apps. Having the right tools and resources at your disposal is essential to staying productive while you’re on the go. While there are a lot of apps out there that I use and I like, I’ve never found … [Read more...]
Your Instant Recipe for Following Up: When, Who and How
Ready to implement a follow up system that really works? Although you may want to try to streamline your follow up process by only following up with new clients, don’t do it! Your follow up plan isn’t the place to cut corners. You should follow up with all your clients, new and existing. Not sure … [Read more...]
How to Use Your Smartphone to Make Videos That Get You Clients
Creating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal video … [Read more...]
How to Develop a Profitable Follow Up System
The biggest mistake spa and salon owners make is not staying in touch with existing clients! Once you’ve gotten a client through your doors once, it’s much easier to keep them coming back than to go out and find brand new clients. Following up with your clients makes you stand out from the pack and … [Read more...]
Local Networking Secrets: How to Greet Your Way to New Clients
Do you attend local networking events? Being part of formal referral and networking groups has been a big part of my success in growing two successful businesses in the past 6 years. Keep in mind that your networking doesn’t have to be limited to official events. I’ve used a terrific technique … [Read more...]
Get Your Team On Board: Empowering Others to Follow Up with Clients
As a salon owner you don’t have time to follow up with every client who walks through your door. Don't let that stop you from making sure your clients get that extra touch that makes for a GREAT experience. Empower your team to follow up and you’ll see more repeat clients. Your Team Can Be Your … [Read more...]
How to Market Your Business and Increase Your Profits When You’re Always On the Go
I don't know a single entrepreneur who isn't busy and on the go these days. Folks who are struggling to grow their business often lament that they don't market like they should because they don't have enough time. But the truth is we are each allocated the same amount of time each day, we just … [Read more...]
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