In order to stay successful and relevant as a small business owner, you have to “give the people what they want.” That means never leaving business decisions to chance or guesswork, and always basing your next move on client feedback and market research. Market research isn’t just for big … [Read more...]
FREE Template – Dazzle Your Email List EVEN WHEN You Haven’t Written To Them In Months
At some point in your life you’ve had that “friend” who you only hear from when they need something from you. Usually, your love and affinity for that person helps you overlook their annoying habit of showing up with a request in hand. But wouldn’t you really love it if they’d be a bit more … [Read more...]
Grow Your Diverse Business: How to Set Goals, Reach Out and Find New Clients
Originally published on DandB.com Getting certified as a diverse small business can be a great first step and can open up a world of new opportunities. But having your certification doesn’t necessarily mean million dollar deals are just going to fall into your lap! You still need to create and … [Read more...]
What You Should Do After Your First Contract: A Guide for Diverse Businesses
Originally published on DandB.com Congratulations! You won your first contract with your new diverse business certification. So what happens next? There’s a lot you can do with the first contract to generate new opportunities that can propel your business forward. Think about your first contract … [Read more...]
7 Critical Email Marketing Design Mistakes You Don’t Know You’re Making
One of the best things about using an email marketing software to stay in touch with your audience is that you can create profit producing emails even if you have limited (ok... NO) design skills! With customizable templates and drag and drop editing, you can quickly and easily create emails that … [Read more...]
Reputation Counts! How to Capture Business from Tech Companies
Tech companies of all sizes are looking for diverse suppliers to buy from. For example,Intel has committed to spending $300 million to diversify its workforce. Google has committed to spending $150 million with diverse companies this year alone. As a minority-owned, woman-owned, veteran-owned … [Read more...]
How To Create the Perfect Survey
Creating a survey is an easy, affordable, effective way to dig into your customer’s psyche, find out what they want, and discover exactly what they think of your brand. So why does it seem next to impossible to get people to take your survey in the first place? There is a science to survey … [Read more...]
How To Get Results With Your Email Campaigns
No doubt this phrase has been ringing in your ears… “You need to be doing email marketing!” It’s a cry heard from the rooftops of every marketing professional around the world, and it’s convinced you that email marketing is the #1 way to build your brand, engage your customers, and increase … [Read more...]
How To Concoct Undeniably Irresistible Marketing Offers
You know that feeling… When it seems like your marketing is falling on deaf ears? If your customer engagement feels more like a monologue than a dialogue, it could be because your strategies are not pulling the right response. In other words, your ‘call to action’ (like click an email link) … [Read more...]
3 Ridiculously Easy Ways To Increase Attendance At Your Events
This one strategy can give you the boost you need… Would you implement one new marketing strategy if you could double or even triple your income? Hosting a live event can help you reach your revenue goals faster and more effectively than online marketing efforts alone. By combining online … [Read more...]
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