Unless you clearly present the next step for your prospects, they won’t know what to do or how to get access to the benefits of what you have to offer. In this week’s podcast, you’ll learn three important ways that you can encourage your prospects to take the next step and turn your marketing … [Read more...]
Build More Trust Using Social Media
Want to get more customers and earn more loyal fans? Social media marketing could be a great addition to your marketing mix. This method of marketing can help you promote your solutions to your ideal customers. Using Twitter, Facebook and LinkedIn and other social media sites allows you to interact … [Read more...]
3 Keys to Getting Your Prospects to Hire You
You've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them. So, the point of your marketing message is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems. But if you … [Read more...]
Deliver Your Marketing Messages With Maximum Impact (SSMS Episode 56)
Did you know that the way that you package your marketing messages can make a big difference in whether or not those messages get through? Understanding your audience and presenting your message in a variety of ways can help you connect with more of your ideal clients. In this week's podcast I share … [Read more...]
Package Your Marketing Message to Capture Their Attention
If you want to consistently attract ideal clients to your solo practice, you need to have a clear marketing message. In addition to defining your message, you need to figure out how to package your message for maximum results. How you present your marketing messages makes a BIG difference … [Read more...]
How To Understand What Your Clients REALLY Want (SSMS Episode 55)
Do you understand what your clients need from you? Are you sure? The only way to create services, packages and programs that meet their needs is to understand those needs completely. In this week's podcast, I'm sharing three top strategies for getting to know the needs of your clients so you know … [Read more...]
3 Easy Ways to Connect With Your Ideal Clients
What we think our clients want and what they actually want can be vastly different. The only way to create offerings that are easy for them to say yes to and solve their problems is to find out for sure. And the easiest way to do that is to ask them! When you ask your audience what they need, it … [Read more...]
Use Ideal Strategies to Get More Ideal Clients (SSMS Episode 54)
Choosing the right marketing strategies can make the difference between a struggling business and a thriving business. In this week’s article, I’ll show you how to discover the best marketing techniques for your ideal clients AND share a proven technique that I’ve personally used to increase my … [Read more...]
Focus on the Transformation and Get More Clients
When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t. In reality, they … [Read more...]
Protect Your Readers and Yourself When Blogging
Blogging about your business is by far one of the best strategies for driving traffic to your website, educating your target market and connecting with ideal prospects. However it's important to think about setting realistic expectation for your readers, as well as protecting your business … [Read more...]
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