Referrals are the best source for new business for your salon or spa. People trust recommendations they get from friends or family over advertising hands down. Even better, referrals feed on themselves: your happy clients refer their friends building your base of happy clients who refer their … [Read more...]
How to Create an Easy Referral System for Your Spa or Salon
Referrals are the lifeblood of your business. You need a consistent flow of referrals from your existing clients to achieve your weekly sales goals. A well designed referral program taps into your clients' networks rather than relying on you to make one-on-one connections. Don't be one of those … [Read more...]
3 Simple Steps to Giving Clients Exactly What They Need
Top-notch salons and spas provide value by giving their clientele exactly what they need. Follow these steps to create offers your clients can't refuse. 1. Learn about your clients. Giving your clients exactly what they need starts with understanding their needs. The easiest way to do that is … [Read more...]
Why Surveys Are a Great Tool to Help Your Spa Business Grow
Great salons and spas give their clients exactly what they need. To find out what your clients need, you have to get the inside scoop on them. How do great spas and salons get the insider info? They use surveys! Survey clientele to collect feedback on your staff, your services and what else you … [Read more...]
5 Problems You Solve For Your Clients When They Walk in the Door
As a spa or salon owner, it's easy to fall into the trap of thinking your job is to provide services. It’s not! Your job is to SOLVE PROBLEMS. Your clients come to you looking for solutions, not services. A lot of the problems your clients need you to solve are emotional. Your client comes to you … [Read more...]
How to Develop a Profitable Follow Up System
The biggest mistake spa and salon owners make is not staying in touch with existing clients! Once you’ve gotten a client through your doors once, it’s much easier to keep them coming back than to go out and find brand new clients. Following up with your clients makes you stand out from the pack and … [Read more...]
Get Your Team On Board: Empowering Others to Follow Up with Clients
As a salon owner you don’t have time to follow up with every client who walks through your door. Don't let that stop you from making sure your clients get that extra touch that makes for a GREAT experience. Empower your team to follow up and you’ll see more repeat clients. Your Team Can Be Your … [Read more...]
7 Ways to Treat Your Clients Like VIPs
Everyone wants to feel like a VIP. Booking a service at a salon or spa is one way for many people to feel special for a few hours. Use these tips to treat your clients like VIPs and they’ll keep coming back: Train all your staff to be friendly and welcoming to every one of your guests. Your … [Read more...]
5 Steps to a Client Care System for Your Spa
Did you know it costs five to seven times more money and effort to get a new client than to keep an existing one? If you want to reduce turnover in your spa and save money at the same time, you need a client care system. Building a good system and training your staff takes time upfront, but will … [Read more...]
How to Use Extras to Make Your Clients Feel Special
No matter what type of spa or salon you run, your clients come for one basic reason – to feel special and pampered. If you want to push their pampering to the max, you can extras to create that feeling before, during and after their services. Don’t limit extra touches to free samples at the end of … [Read more...]
