Referrals are the best source for new business for your salon or spa. People trust recommendations they get from friends or family over advertising hands down. Even better, referrals feed on themselves: your happy clients refer their friends building your base of happy clients who refer their … [Read more...]
How to Create an Easy Referral System for Your Spa or Salon
Referrals are the lifeblood of your business. You need a consistent flow of referrals from your existing clients to achieve your weekly sales goals. A well designed referral program taps into your clients' networks rather than relying on you to make one-on-one connections. Don't be one of those … [Read more...]
How to Find a Steady Stream of New Clients for Your Salon or Spa
Have you ever heard a marketing consultant tell you that you need to identify your ideal client profile? (Heck, you've probably heard me say it a few times if you've been hanging out at ProfitableSpa for any length of time). Most folks start thinking about demographics: age, education, income … [Read more...]
3 Ways to Encourage Referrals to Your Spa or Salon
A solid referral campaign is the most powerful - and least expensive - marketing tool you have at your disposal. An analysis of 500 salons showed that less than 3% have a defined referral program yet 80% of salon owners say they get most of their clients by referral. Join the minority! Use the … [Read more...]
7 Ways to Treat Your Clients Like VIPs
Everyone wants to feel like a VIP. Booking a service at a salon or spa is one way for many people to feel special for a few hours. Use these tips to treat your clients like VIPs and they’ll keep coming back: Train all your staff to be friendly and welcoming to every one of your guests. Your … [Read more...]
REFERRALS: 3 Easy Ways to Get More Clients
You’ve heard it said, “Ask and you shall receive.” This is NEVER truer then when it comes to asking for referrals. Many spa and salon owners are hesitant to do this for a number of reasons. It might be because you are afraid of “bothering” the person you’re speaking to, because you’re worried about … [Read more...]
How to Use Extras to Make Your Clients Feel Special
No matter what type of spa or salon you run, your clients come for one basic reason – to feel special and pampered. If you want to push their pampering to the max, you can extras to create that feeling before, during and after their services. Don’t limit extra touches to free samples at the end of … [Read more...]
5 Steps to Creating a Referral-Based Business
Doesn’t it feel great to pass along the word about your favorite restaurant or tell someone about a terrific book you can read? You can make it easy for your clients to do the same for your spa and salon services. When you create a VIP experience for your clients, they are just as excited to tell … [Read more...]
