"I need more clients!" Have you ever made this statement? Attracting ideal clients and keeping a full pipeline is often the number one challenge solo service professionals face. Fortunately, it is also one of the easiest challenges to overcome. By consistently implementing a few simple steps, … [Read more...]
Social Networking for Business: Are You Doing What’s Right for Yours?
The BIG 3: Facebook, Twitter and LinkedIn. Everybody who's anybody has a profile in each. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page You HAVE to be on Twitter You HAVE to join LinkedIn and participate in groups But, do you … [Read more...]
How to Eliminate Marketing Overwhelm
Are you confused by the "noise" of all the different strategies available to market your business? You may hear one “expert” saying you HAVE to do social media or else you can’t have a thriving business. Someone else is saying that you HAVE to do pay-per-click advertising to drive traffic to your … [Read more...]
How to Stand Out From Your Colleagues and Create a Thriving Business (SSMS Episode 16)
You're not the only professional offering your particular service. To consistently attract YOUR ideal clients, you need to show prospects that you are the ONLY solution to their problems. So how do you go about doing this? How do you stand out from the pack? Implement what you learn in today's … [Read more...]
How to Turn Your Vacation into a Profit Boosting Opportunity
As the year starts to wind down, perhaps you're starting to think about taking a well-deserved break. Maybe you're planning a vacation or a holiday getaway to visit family. Whatever the case, consider how you can use the opportunity to create more exposure for your business. Nothing can … [Read more...]
How to Host Your Own Workshop to Attract Ideal Clients En-Masse and Boost Your Profits
As you consider which marketing strategies to pursue that fit your voice and your message, it's important to remember that offline marketing is just as powerful as having a strong online presence. In some cases it can even be more powerful. One way to position yourself as the expert and attract … [Read more...]
SSMS Episode #11 – I Hate To Break This To You…But What You Want Doesn’t Matter!
How different would your business be if every time you offered a product, program or service your ideal client jumped at the opportunity to work with you? How would you feel? And how would that make a difference in your life? It would be pretty awesome, right? I'll let you in on a secret. … [Read more...]
SSMS Episode #9 – How to Find The Hidden Profits in Your Business
Did you know there are pockets of money "hidden" in your business that you don't even see? It's true! For EVERY single client that I work with, the first thing I do is assess the opportunities in front of them (that they are too close to their business to see) and then create a "Money Map" to help … [Read more...]
How to Know EXACTLY What Your Ideal Client Needs
Working with your ideal clients and only your ideal clients doesn't have to be a fantasy. You can work with only the people you are meant to serve ALL the time - IF you know exactly what they want. Keeping in tune with what your ideal clients really want is the key to your success. So the first … [Read more...]
The Ultimate Cheat Sheet To Networking That Makes You Money
For most small business owners, in-person networking is a significant piece of their ongoing marketing strategy. Getting out and meeting the right people is often the quickest way to enroll new clients into your practice and generate additional revenue. Though networking can open the door to … [Read more...]
