You may not realize it, but each time you eat at a restaurant, you have an opportunity to learn a valuable marketing lesson. You arrive at the restaurant, are greeted and tell the hostess how many you have in your party. You're then seated and the host offers a well-designed menu. When you read … [Read more...]
Referral After Referral After Referral for You!
Simply click the play button to watch my video tips for you: Take Action Notes Decide what kind of clients you want. If you haven’t yet created your ideal client profile, it’s time to get it done. You want to be specific and detailed as to exactly who you want to work with and what … [Read more...]
How to Focus Your Marketing and Get More Clients
Simply click on the picture to watch my video tip for you: Take Action Notes: Focus and consistency are keys to your success as an entrepreneur. You’ll get much better results with your marketing when you focus your efforts on ONE target market and ONE ideal client profile. If you’ve … [Read more...]
It IS Impossible! That is, if you never start.
Service professionals have to be proactive about finding and acquiring new clients. The marketplace continues to enable normal people like you and me to earn a living AND gives others the opportunity to get the services that they need. Why is that? It is because we can easily access the people who … [Read more...]
How Attending LIVE Events Can Sky Rocket Your Business
One of the ways that I quickly developed a base of ideal clients was by attending live events that cater to my target market. Over the years I have consistently attended workshops, events and seminars that attracted several hundred solo service professionals who were looking for tips and strategies … [Read more...]
3 Keys to Getting Your Prospects to Hire You
You've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them. So, the point of your marketing message is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems. But if you … [Read more...]
Protect Your Readers and Yourself When Blogging
Blogging about your business is by far one of the best strategies for driving traffic to your website, educating your target market and connecting with ideal prospects. However it's important to think about setting realistic expectation for your readers, as well as protecting your business … [Read more...]
How to Network Your Way to Success by Attracting Your Ideal Clients
Networking. Love it or not, when done correctly, it's one of the easiest and fastest ways to grow your business and attract ideal clients. Service professionals who do not LOVE networking often feel that way because they have convinced themselves that they aren't good at it. Another common … [Read more...]
How to Attract the Ideal Client for YOUR Business
How do you attract the ideal client for your business? Follow these easy steps to wield your way through a pack of prospects and wind up with a selection of clients you love to work with. Let's be real about this, to have a successful business, you need to have clients -- so why not make it … [Read more...]
How to Turn Clients into Raving Fans with Referral Incentives
Having a client or another service professional refer you to someone in their network is the ULTIMATE compliment. It shows that they value your work and that you've made a significant difference in their life and/or business. It lends credence to your abilities and provides a measure of … [Read more...]
