One of the ways that I quickly developed a base of ideal clients was by attending live events that cater to my target market. Over the years I have consistently attended workshops, events and seminars that attracted several hundred solo service professionals who were looking for tips and strategies … [Read more...]
Make It Easy for Them to Say YES! (SSMS Episode 57)
Unless you clearly present the next step for your prospects, they won’t know what to do or how to get access to the benefits of what you have to offer. In this week’s podcast, you’ll learn three important ways that you can encourage your prospects to take the next step and turn your marketing … [Read more...]
Social Media Mistakes You Should Avoid
Social media is becoming more and more of an essential tool for businesses of all sizes. But unfortunately, due to the newness of the medium and a lot of accompanying misleading hype, many businesses are led astray. Either due to their own misguided social media attempts or using bad advice from … [Read more...]
3 Keys to Getting Your Prospects to Hire You
You've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them. So, the point of your marketing message is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems. But if you … [Read more...]
Deliver Your Marketing Messages With Maximum Impact (SSMS Episode 56)
Did you know that the way that you package your marketing messages can make a big difference in whether or not those messages get through? Understanding your audience and presenting your message in a variety of ways can help you connect with more of your ideal clients. In this week's podcast I share … [Read more...]
Top 5 Reasons Why Social Media is an Essential Tool
Social media – it’s one of the most overhyped words in online marketing – so much so that many service professionals have thrown the baby out with the bath water and given up. However, when you learn to use social media consistently and correctly it can be a great boon to your business. Here are … [Read more...]
Package Your Marketing Message to Capture Their Attention
If you want to consistently attract ideal clients to your solo practice, you need to have a clear marketing message. In addition to defining your message, you need to figure out how to package your message for maximum results. How you present your marketing messages makes a BIG difference … [Read more...]
How To Understand What Your Clients REALLY Want (SSMS Episode 55)
Do you understand what your clients need from you? Are you sure? The only way to create services, packages and programs that meet their needs is to understand those needs completely. In this week's podcast, I'm sharing three top strategies for getting to know the needs of your clients so you know … [Read more...]
How to Find Out EXACTLY Where You Should Be Promoting Your Business
I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that … [Read more...]
3 Easy Ways to Connect With Your Ideal Clients
What we think our clients want and what they actually want can be vastly different. The only way to create offerings that are easy for them to say yes to and solve their problems is to find out for sure. And the easiest way to do that is to ask them! When you ask your audience what they need, it … [Read more...]
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