The biggest mistake spa and salon owners make is not staying in touch with existing clients! Once you’ve gotten a client through your doors once, it’s much easier to keep them coming back than to go out and find brand new clients. Following up with your clients makes you stand out from the pack and … [Read more...]
Local Networking Secrets: How to Greet Your Way to New Clients
Do you attend local networking events? Being part of formal referral and networking groups has been a big part of my success in growing two successful businesses in the past 6 years. Keep in mind that your networking doesn’t have to be limited to official events. I’ve used a terrific technique … [Read more...]
Get Your Team On Board: Empowering Others to Follow Up with Clients
As a salon owner you don’t have time to follow up with every client who walks through your door. Don't let that stop you from making sure your clients get that extra touch that makes for a GREAT experience. Empower your team to follow up and you’ll see more repeat clients. Your Team Can Be Your … [Read more...]
How to Market Your Business and Increase Your Profits When You’re Always On the Go
I don't know a single entrepreneur who isn't busy and on the go these days. Folks who are struggling to grow their business often lament that they don't market like they should because they don't have enough time. But the truth is we are each allocated the same amount of time each day, we just … [Read more...]
7 Ways to Treat Your Clients Like VIPs
Everyone wants to feel like a VIP. Booking a service at a salon or spa is one way for many people to feel special for a few hours. Use these tips to treat your clients like VIPs and they’ll keep coming back: Train all your staff to be friendly and welcoming to every one of your guests. Your … [Read more...]
Ready to Build a Website? Here’s What You Need
When your website is set up correctly, and focused just right on your ideal clients, it can be a 24/7 sales and marketing tool for your business. Unfortunately, far too many small business owners are missing out on important keys that can make or break their businesses. Don't be one of them! Having … [Read more...]
REFERRALS: 3 Easy Ways to Get More Clients
You’ve heard it said, “Ask and you shall receive.” This is NEVER truer then when it comes to asking for referrals. Many spa and salon owners are hesitant to do this for a number of reasons. It might be because you are afraid of “bothering” the person you’re speaking to, because you’re worried about … [Read more...]
Top 3 Most-Important Business Marketing Ideas To Know
"Old-school" business marketing ideas can still help you greatly in your quest to bring in more ideal clients to your business. In today's post, learn about 3 ways you increase business. Most entrepreneurs who do not currently have enough clients in their business are facing that challenge … [Read more...]
How to Create A Website That Makes You Money
Is your website doing all that it can to bring you new leads and build trust with your prospects? If not, you could be missing out on loads of clients who need exactly what you have to offer. With a few changes to your approach, you can turn your website into the number one tool that generates a … [Read more...]
5 Steps to a Client Care System for Your Spa
Did you know it costs five to seven times more money and effort to get a new client than to keep an existing one? If you want to reduce turnover in your spa and save money at the same time, you need a client care system. Building a good system and training your staff takes time upfront, but will … [Read more...]
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