Because consumers are paying closer attention than ever to how brands embrace diversity and inclusion, it can feel overwhelming to create a new way for your marketing and customer communication campaigns. As you aim to connect with your audience with multicultural marketing, make sure you don’t … [Read more...]
What Is Unconscious Bias and How Does It Impact My Business?
Your messages need to make a stronger connection... When it comes to business and marketing, you want your message not only to reach people—you want it to resonate, inspire and motivate them. To get there, you need to be strategic about how you communicate with your target audience. And that … [Read more...]
7 Tips to Create a Virtual Presentation that Packs a Punch
The age of virtual events is here to stay... In 2020, the global health crisis forced conferences and events to take place online because people couldn’t meet in person. While this was a safety-related necessity, it also had additional benefits in the form of lower cost and overhead. That’s … [Read more...]
You’ve Been Accepted as an Event Speaker – Now What?
After weeks of anticipation, you’ve finally heard the good news! You’ve been accepted as an event speaker. But now that the dust has settled and the initial excitement has passed, you’re left with the question, "Now, what do I do?" Then, the panic sets in — you're breaking out in a cold sweat; … [Read more...]
6 Reasons Why Women Professionals Should Pursue Speaking Engagements
Are you still on the fence about applying for that exciting speaking opportunity? I totally get that. Even when you know your industry inside out, speaking about your area of expertise in front of a crowd can be intimidating. But once you manage to push past the initial fear, speaking … [Read more...]
Why are Women-Owned Businesses so Resilient – 7 Ways You Can Survive an Economic Crisis
It has been a full year already… The situation is no joke! Enduring the pandemic has not been easy for anyone. Job loss, loss of revenue, and supply chain disruptions are the new normal. In times of economic crisis such as this one, women-owned businesses will be among the hardest hit due … [Read more...]
Lead Your Movement – How Small Businesses Get Hired By Big Brands
Diversity in Silicon Valley - How Small Business Get Hired By Big Brands [To see the full broadcast, play this video] How Small Businesses Create Customer-Centric, Multicultural Marketing Messages and Work with Big Brands Our world is becoming increasingly diverse. Now, it … [Read more...]
Adapting Your Business During COVID-19 – The Constant Contact Customer Panel
You can ensure that your business thrives . . . Yes, it is possible even during economic uncertainty — keep reading. Smart business owners know that adapting marketing and business practices in response to economic fluctuations is vital for any successful business. During the global … [Read more...]
Minority-Owned Businesses: Minimize the Economic Threat of COVID-19
While economic crises aren’t easy on anyone, they can be disproportionately harmful to communities already affected by systemic disadvantage. Among these communities, minority-owned businesses are typically one of the worst-hit mainly for various reasons. First, there's a huge digital divide that … [Read more...]
5 Big Brands That Got Multicultural Marketing Wrong
You can win at multicultural marketing... What is one of the best ways to do so? Learn. From. Others'. Mistakes. Major brands like Pepsi and Dolce & Gabbana offer some lessons in multicultural marketing through their controversial missteps. Let’s take a look at a few compelling cases of … [Read more...]
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