4 Email Marketing Secrets That You Need To Deploy… NOW

Email marketing - powerful strategyYou need to know this…

That is the reason I will share all of the details with you right here, right now.

As a small business owner, roughly 90% of your business comes from repeat clients and customers.

But what about the other 10%?

The most successful businesses are the ones that are able to tap into new client bases through marketing and engagement, convert leads into paying customers, and turn customers into repeat clients and brand champions.

Since word-of-mouth remains the #1 way to promote your business and increase profits regardless of your industry, engaging your customers and getting them to tell their friends about your business is the best way to secure that remaining 10% of the market.

Thanks to email marketing and social media – what’s commonly known as “Engagement Marketing” – it’s easier than ever for customers to share their experiences with friends, family, and the world.

The best part about Engagement Marketing is that it’s measurable. By tracking email opens, clicks and social shares, you can pinpoint exactly what your customers want and make sure you’re the one to give it to them.

Email marketing is particularly effective for increasing engagement, referrals, and sales. But simply sending any old email to your customers isn’t enough to increase profits – your content must be strategically created to increase positive word-of-mouth between your current and prospective customers.

Here are 4 email content secrets proven to get your customers engaged, keep them coming back, and turn them into brand advocates.      [Read more…]

Why Planning Is The Most Important Step In Your Website Design Journey

Young woman feels guilty and sorry for situationYou would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case.

The problem is that most small business owners take a “looks” approach when they start their website design.

They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it.

What they’re missing is the functionality and strategy that needs to go into their design.

It’s kind of like hiring a contractor to build you your dream house. You tell them the colors, the finishes, the number of rooms, and that you really really want a hot tub in the back. He shows you some pictures of what he’s going to build, you oooh and ahhh, and tada he builds you a house!

But when you move in, things aren’t so ducky. Sure everything looks pretty, but your front door opens into the bedroom, the hallways look more like some kind of maze, and you don’t have enough room for any of your furniture.

In short, it’s just not functional. When visitors come they’ll initially be impressed by the curb appeal, but when they get into the house they won’t know what to do with themselves.

Just like a house, your website needs to have a strategic plan behind it before you build.

Creating that strategic plan can be tough for busy entrepreneurs because even though you understand your customers and have great services, you are probably not a web strategy expert (unless that’s your specialty). And what you think might be logical (just like your contractor thought), actually doesn’t translate into something functional that’s going to bring you results.

So how do you create a winning plan for your website?

On Thursday January 29th at 11am PST / 2pm EST I’ll be hosting a FREE webinar with my friend and colleague Holly Chantal of The Land of Brand® where she’ll be showing us exactly how to plan a website that attracts your ideal prospects and engages them right away.

Register NOW to join us:

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How to Get New Clients…When You Didn’t Follow Up Like You Should Have

It’s happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball.

All is not lost! Here’s how to re-capture the opportunity and turn a mis-step into a win!

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5 Simple Steps To More Clients Within 90 Days

Problem: “I don’t have enough clients”

Solution:

Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic.

Instead of allowing fear to paralyze you, use your energy to take these five simple action steps:

  1. Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients. Not working on increasing your Twitter followers. Not showing up at your local community chamber of commerce event “just because”. Not sending out random emails to your list.

 EVERYTHING you do needs to be focused on getting new clients in the door.

  1. Decide on whom you’re going to target – You can’t be all things to all people, especially if your goal is to enroll a few new clients over the next 90 days. Choose ONE target market and get clear on whom within that target market is your ideal client. (Our toolkit can help you: “5 Simple Steps to More Clients, More Visibility and More Freedom”.)

Since you don’t have the same marketing budget as Nike, you need to be CRYSTAL clear on who your perfect client is so you can spend your time, money and energy wisely. Get as specific as possible – write down a complete persona with your client’s age, gender, family structure, job, needs, personality traits, problems, goals and preferences. The more specific you are, the easier it’s going to be to find and engage the exact people you want to business with.

NOTE: Choosing your target market and creating an ideal client profile does NOT lock you into one type of client for forever. This also does NOT mean you say no to prospective clients who don’t exactly meet your ideal client profile. Choosing a target market and focusing your marketing on a specific ideal client profile will help you to get better results, in less time, with less effort.

  1. Choose specific marketing strategies to meet your goal – Depending on how long you’ve been in business and who you are targeting, you want to focus on 2-3 specific marketing strategies that will connect you with prospective clients.You’ll get much better results if you consistently focus on 2-3 key strategies (i.e. networking directly with your target market, following up with past clients, buying leads pay-per-click ads, etc.) than spreading yourself too thin and too wide.

Where is your ideal client already “hanging out” online and offline? THAT is where you need to focus your marketing efforts.

  1. Be consistent – Marketing to get clients does NOT work when done haphazardly. If you don’t have enough clients that means you have plenty of time to focus on marketing.Choose a dedicated time each workday and invest that, preferably at the start of your day, in taking action on the 2-3 marketing strategies you’ve chosen.

Don’t leave this to chance. Book an appointment with yourself on your calendar, take that appointment seriously and follow-through. Your business and your bank account will thank you.

  1. Track, track, track! – As you start taking action on your marketing plan, you’ll see what’s working and what’s not. Track every detail – email opens, click through rates, the email inquiries you receive, which prospects convert to clients and what they buy.The more information you collect within a 90 day period – the LESS work you’ll have to the following quarter. During the following quarter you can then simply focus on what worked and keep getting the same, if not better results.

You can completely transform your business within the next 90 days. I’ve done. I’ve helped countless clients do it. And you can do it too.

Don’t stay stuck in a place of fear and overwhelm. Just take the first step and keep looking for solutions.

You’ll be amazed at what kind of results you can create with a little focus and consistency.

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How To Graciously Collect Fabulous Testimonials From Your Clients

As small business owners, we love to hear from our clients that we are making a difference in their lives. But we often hesitate to ask for their support to toot our own horn – which we need to do to attract more clients.

Watch and learn how to collect amazing success stories from your clients without feeling sleezy about it.

5 Ways to Monetize Your Next Webinar

5 Ways To Monetize Your WebinarIt takes a lot of work to create a successful webinar. In fact, it’s been said that writing, designingpromoting, and hosting a webinar presentation is similar to hosting a live corporate event!

Why are so many small businesses scrambling to increase attendance to their next webinar? Because webinars, when done right, can be incredibly lucrative both short and long-term.

While attendance at most webinars is free, there are many ways to make money with a webinar that do not include selling tickets to the event.

Here are the top 5 most effective ways to monetize your next webinar: Read more about 5 Ways to Monetize Your Next Webinar

Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your Webinar

webinar in blue glass blocksYou may have noticed that it takes a LOT of effort to increase webinar attendance.

That’s because in business and in marketing, you get out of it what you put in, especially in terms of energy, time, and resources. The more time and energy spent on webinar marketing before the event, the greater the rewards will be in terms of increased attendance and conversions.

But what, exactly, should you be doing the week before your webinar? How many emails should you send? How many times should you post on social media (or should you post on social media at all)?

Our 7-day webinar marketing plan will show exactly what to do and when. Simply follow this guide the week before your webinar and watch as attendance and conversions soar!

7-Day Webinar Marketing Plan     Read more about Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your Webinar

Creating A Webinar That Converts: The Timing, Format, And Structure Of Your Next Webinar

If you’re using webinars to grow your business, there is nothing more important than the timing, format, and structure of your presentation. Some marketers argue that these technical aspects of your presentation are even more important than the content itself!

Why?

Because it is the timing, format, and structure that determine whether your prospect converts into a paying customer by the end of the webinar.

Here are proven best practices to follow when deciding how long your webinar will be, what format it will be presented in, and how it will be structured from beginning to end.     Read more about Creating A Webinar That Converts: The Timing, Format, And Structure Of Your Next Webinar

Don’t Become a Victim of Disengagement

Engagement Matters Episode 38: How can you maintain your connection with people? It takes a conscientious effort of focus and practice. Think about the number of people you have met in a business setting over the past 7 months. With how many of them do you still keep in touch?

Learn how to keep a high level of engagement with prospects, clients and referral partners.

How To Get Customers To Do What You BOTH Want

Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however, is that you help them to take the next best step that will guide them to solve a pressing problem or accomplish an important goal.

To lead customers in the right direction, you will ALWAYS need to give a CLEAR CALL TO ACTION.

Here is an example: Click HERE to download your FREE checklist “35 Ways To Get Clients Now”!