That is the reason I will share all of the details with you right here, right now.
As a small business owner, roughly 90% of your business comes from repeat clients and customers.
But what about the other 10%?
The most successful businesses are the ones that are able to tap into new client bases through marketing and engagement, convert leads into paying customers, and turn customers into repeat clients and brand champions.
Since word-of-mouth remains the #1 way to promote your business and increase profits regardless of your industry, engaging your customers and getting them to tell their friends about your business is the best way to secure that remaining 10% of the market.
Thanks to email marketing and social media – what’s commonly known as “Engagement Marketing” – it’s easier than ever for customers to share their experiences with friends, family, and the world.
The best part about Engagement Marketing is that it’s measurable. By tracking email opens, clicks and social shares, you can pinpoint exactly what your customers want and make sure you’re the one to give it to them.
Email marketing is particularly effective for increasing engagement, referrals, and sales. But simply sending any old email to your customers isn’t enough to increase profits – your content must be strategically created to increase positive word-of-mouth between your current and prospective customers.
Here are 4 email content secrets proven to get your customers engaged, keep them coming back, and turn them into brand advocates. [Read more…]