SSM Take 10 Episode #1 - Attract MASSIVE Traffic With Online Press Releases [ 16:10 ] Play Now | Play in Popup | Download (317)

In today's inaugural episode, listen in (by clicking the PLAY button above) as I interview Tom Petty, Master-level instructor at the Search Engine Academy in the San Francisco Bay Area, on how to use online press releases to attract massive traffic to your website. Tom and I implemented this strategy last week for Smart Simple Marketing, so I wanted to share with you the details on what we did and how it worked!

Steps:  

1. Tom and I brainstormed the topic on Monday
2. Tom and I wrote the press release on Tuesday - You can see the release here: http://smartsimplemarketing.com/press-release-free-weekly-marketing-solutions/
3. I recorded a video on Tuesday to accompany the press release (this step is optional)      MORE

You have started a small business. Congratulations!

Now, what is more important than starting a business?  STAYING IN BUSINESS!

We discussed recently the importance of having a powerful mindset that will support all of your business and life goals.  It's also important to have the proper mindset about marketing your business. Keep in mind: if you do not market your skills, knowledge and services, you will not be in business for long.  Consistently attracting clients to your company is how you will thrive in business.

This means you need to make a decision about what type of business you want to have.  Is it a not-for-profit organization, where you do great work serving clients but struggle to make a living?  Are you looking forward to running a business that is struggling to stay afloat in the market? Do you want a business that is bustling, exciting and providing the lifestyle that you desire?      MORE

Marketing your business is not a one-time event. Rather, it is an ongoing process that you execute repeatedly to present your solutions to those that are already looking for them. To do this easily and effectively, you need a plan to follow each day, each week and each month in order to create visibility and attract a steady stream of leads. This plan should include specific marketing strategies that will allow you to position yourself as a problem solver for your target market.

There are a LOT of marketing techniques to choose from. So it's easy to get overwhelmed with the sheer number of marketing methods. But as a solo service professional, your time is extremely valuable (and often limited). Thus, it’s important to select the few marketing methods that A) make sense for your business and B) are not only effective, but that can be done consistently. Your potential clients are always looking for solutions, so it’s important that you remind them regularly of what you have to offer. MORE

If you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you’ll be able to connect with them on a deeper level and show that you understand their problems.

Some solo professionals struggle with describing what they do in a way that connects with their clients – but if you take the following three steps you’ll be able to avoid this struggle. You can connect with more people who need what you have to offer.

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Small business marketing is not only necessary to your success as an entrepreneur, it's easier than you think. Statistics say your small business has a 1 in 6 chance of survival, but without effective, ongoing marketing, your odds are far less than that. Utilize proven small business marketing strategies that will let you spread the word about your business quickly and get in front of the right people.

Small business marketing can seem like a big task. After all, big corporations have entire departments devoted to nothing other than marketing, so what can you do with a one-woman (or one-man) show? The good news is ...plenty! You can market your small business in a number of ways that will have your phone ringing, inbox filling up and your bank balance growing. One of the keys to success is to build a compelling brand and consistently create awareness for that brand. Read more about Small Business Marketing is Easier Than You Think

Feeling overwhelmed with marketing your business?  We've all been there at one time or another.  But you don't have to stay there! Being in a constant state of overwhelm is a choice.  It's a choice one makes partially as a result of a limiting belief that being successful in business is hard and can't be done with grace and ease.  It's also partially a result of poor time management and disorganization.  Whatever may be contributing to your overwhelm, let's get you out of there!

You can’t possibly tackle every aspect of your marketing plan at once. But doing nothing to create awareness about your business is not an option, either. MORE

Do you feel stuck in your business because you don’t have enough money to devote to marketing? While there are great marketing programs out there that are worth an investment, you don’t have to have a huge budget in order to get more clients and generate more revenue. In this week’s podcast, I share five specific ways that you can market your business using the smallest of marketing budgets.

No Cost Marketing Strategies That Work (SSMS Episode 43) [ 6:59 ] Play Now | Play in Popup | Download (329)

The success of your service business depends on your ability to consistently and effectively market your solutions. So why is it that so few solopreneurs are spending the necessary time and energy on marketing? In my coaching work, these are the excuses I hear most often:

1. "I don't have enough time to market"
2. "I don't have enough money to market my business"
3. "I'm too overwhelmed to market"

If you find that you have similar thoughts running through your mind, I have good news for you! There are simple strategies you can tap into to bust through these excuses and find the time, money and organization that you need to market consistently. Once you put these excuses behind you, you’ll be able to create the successful business that you’ve always wanted. Read more about how to effectively market with little time and a small budget

Marketing your services is what keeps you in business -- so using the best marketing tactics to support your goals only makes sense. There are dozens of simple ways you can add impact to your marketing strategies -- and many of them are right under your nose.

The best marketing tactics are the strategies you can implement right away, utilize with minimal effort, maintain on a regular basis and work into your budget and schedule. Here are a few of the best marketing tactics you can start using TODAY to create more profits in your business.    MORE